Universal Studios unveils Digital Design Workroom

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The Universal Studios Costume Department has opened the Digital Design Workroom – its latest innovative service. In a 3D virtual environment, Workroom staff can create a designer’s garment using talent measurements, fabric type and colour, and overall fit. The technology saves time in design, approval, and manufacturing and also reduces fabric waste.

“The Workroom is very flexible. Designers can bring in photos and sketches or even actual garments to replicate,” said Poppy Cannon-Reese, director of Costume at Universal Studios. “The Digital Design Workroom staff provides hands-on client support from concept to printed pattern to manufacturing.”

Designers can provide the Workroom staff with objects such as fabric samples, buttons, buckles, straps, and zippers to see life-like attributes and behaviours for their desired garment. Print placement for fabrics, stitching, and logos can also be displayed in the system. The software simulates draping, accounting for fabric weight and texture, and allows for multiple iterations on customised avatars. Images and videos of the designs can be shared for approvals via email, enabling a quicker turnaround. Once approved, the design is converted into a pattern that is printed on site. Designers can take the pattern with them, or have Universal Costume finish with sewing and alterations.

Universal Studios Costume Department is a unit of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. (SV)

Fibre2Fashion News Desk – India

The Universal Studios Costume Department has opened the Digital Design Workroom – its latest innovative service. In a 3D virtual environment, Workroom staff can create a designer’s garment using talent measurements, fabric type and colour, and overall fit. The technology saves time in design, approval, and manufacturing and also reduces fabric waste.



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