A new dedicated denim area will showcase a host of leading denim industry brand and create a focus on the denim industry and the alternative ways to make denim more sustainable, from new materials through to new processes being developed to help reduce water wastage. The show also launches a new fabric trend area spotlighting future trends and innovations creating in collaboration with Coloro and WGSN.
Rajby, a vertical producer of denim fabric and garments in Pakistan, produces over 3.2 million metres of denim fabric and 1.5 million garments each month.
Saud Saeed, marketing manager at Rajby said, “We are launching a wide range of products this season, which include sustainable dyes, salt free dyes, and new dobby weaves. We will also be showcasing our BCI and organic cotton products as well as recycled polyesters and laser-etched garments within our ‘Sustainable’ range. We are excited to present these at Pure Origin and see the market response.”
Soko Chimica, an Italian chemical production company also exhibiting in the denim area, is driving change in denim production processes, constantly researching sustainable and innovative solutions to reduce the pollution that the denim industry causes.
Countries represented in the denim area include Italy, Pakistan, UK, HK, China, Greece, Mauritius, India, and Turkey with brands including YKK (UK Office), Abbigliamento G&G (Italy), Master Textile (Pakistan), MY-STAR (China), Lipai Trading Co (China), JIANGSU SOHO (China), Indigo Line Ltd (China), Cam Denim (Mauritius), Fit-U (Mauritius), Doumas Bro (Greece), DE-Nim (Turkey), and Caleage Ltd/ Les Ateliers Creatifs de l’Ocean Indien Ltee (India) amongst others.
Innovation in the denim sector continues through to the origin stage, an educational conference area to discover and be inspired by the latest developments in the sourcing world. Leading industry experts will present trends and forecast the future of textiles, delve into sustainable supply chains, discuss innovation in materials and fabrics. Bert Van Son, CEO of MUD Jeans will discuss the innovative business model of denim on July 24, 2018.
Also new for July 2018, is the fabric trends area. Working closely with both Coloro and WGSN to identify the key colours and trends for Autumn/Winter 19/20, Pure Origin fabric exhibitors will be selected to display and showcase the latest fabrics and create a tactile and interactive onsite experience.
Visitors will also be able to discover the latest thermal insulation technology from Thermore including Bluesign approved 100 per cent recycled products such as Ecodown. This product offers exceptional warmth, softness and durability and takes the next steps toward sustainability by saving up to 10 plastic bottles per garment. (GK)
Fibre2Fashion News Desk – India