Trade relationships push sales higher at Saga | News

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Saga have confirmed significant growth in their trade sales through the first half of the year, across both their holidays and cruise businesses.

Saga began selling via the trade just four years ago, with trade sales forming 11 per cent of their holidays business and seven per cent of cruise in 2017. 

In the early part of 2018, structural changes and an increased team size brought renewed focus to travel agent partnerships. 

Today, as a result of these changes, Saga have confirmed substantial year on year trade sales growth in excess of 30 per cent on their holidays business and 80 per cent on cruise.

This success is driven by significant demand for long-haul tourism products, bolstered by the recent launch of their long-haul brochure and, for cruise, by the first of two new build boutique cruise ships, Spirit of Discovery.

Head of trade sales, Iain Powell, said: “I’m incredibly excited by the results we are seeing through the trade. 

“We’ve spoken at length around the importance of travel agents in growing our business and the support we’ve received has been quite overwhelming. 

“We will continue to invest in this channel and have lots of exciting developments planned in the remainder of 2018 and into next year.”



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