Lenzing is collaborating with designer Rajesh Pratap Singh to promote Tencel, the man-made fibre which was launched in 1997 in India. A preview ‘Planet Positive’ was organised on Sustainable Fashion Day in a run up to the Lakmé Fashion Week Winter/Festive 2018 that begins on August 23. The collection by Singh, ‘Welcome to the Jungle’, was all about developing the fibre into a very interesting yarn.
This is Lenzing’s second collaboration with Rajesh Pratap Singh. Speaking about how the tie-up has helped the company, Sonja Zak, head of Product Management, Lenzing, Austria, said, “The tractions that we get with the local retailers has been very good so with this collaboration we are working with a few Indian brands to actually take Tencel to the next level here.”
For the winter/festive 2018 season Lenzing and Singh are working on Indian traditional silhouettes like the Poshak from Rajasthan. “An attempt is to do a new idea of Indian dancers’ costumes. We are doing an interpretation where you can wear these clothes anywhere with a strong influence on Indian costumes the colours that will be warm and earthy.”
Fibre2Fashion News Desk – India