Italy : C.L.A.S.S to host evening for smart innovation in fashion

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C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), an unique multi-platform hub based in Milan, Italy, which specialises in integrating new generation of eco values into fashion and lifestyle brands, is set to host an evening for smart innovation in fashion on March 22, 2018, with support from the Council of Fashion Designers of America (CFDA).

The fashion platform has invited fashion’s industry leaders, designers, and members of the press to celebrate An Evening of Smart Innovation. An exceptional team of artists, filmmakers, food, and textile designers have created an immersive experience that will engage the guests’ senses highlighting that smart innovation is the new standard for fashion.

The experience will examine the four key areas that are vital to C.L.A.S.S.’s business philosophy; heritage, smart innovation, circular economy, and design responsibility.

The March 22, 2018 date is a deliberate choice as it marks International Water Day and serves as a way to advocate for sustainable water management, a key issue in textile manufacturing. Many of C.L.A.S.S.’s partners, such as Ecotec by Marchi & Fildi, Bemberg, and Roica by Asahi Kasei and Tintex Textiles use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

Guests can see and feel materials during the event that showcases technological breakthroughs currently available. While C.L.A.S.S. works with leading brands that practice responsible design, the next step is to expand their reach and set a new level of standards that benefit the entire industry. To that end, they have identified C.L.A.S.S. Education, their new division, as an essential learning resource to support fashion schools. The new division was co-founded with James Mendolia, professor in the MFA Fashion Design programme at Fashion Institute of Technology. C.L.A.S.S. will also launch C.L.A.S.S. ecommerce platform, which will sell partner materials to support emerging designers and fashion start-ups. (GK)

Fibre2Fashion News Desk – India



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