Infantium Victoria wins PETA Vegan Fashion Award


Infantium Victoria, an avant garde label for kids with its commercial base in Hannover Germany and designer atelier in Brussels, Belgium, has won the PETA Vegan Fashion Award. Potential award recipients were hand-picked by renowned jury members, and were judged based on design and sustainability criteria. Infantium Victoria was founded in 2014.

Dinie van den Heuvel, creative director of Infantium Victoria says: “We are looking to revolutionise kidswear by making it future orientated. So, we had no doubts about our line being fully organic, sustainable and vegan. In fact, Infantium Victoria was one of the first childrenswear brands to receive PETA-approved vegan certification. We are very grateful to the Jury for appreciating children’s fashion and we will further on continue making vegan fashion mainstream.”

Infantium Victoria is a design-driven children’s wear label equal parts wearable and avant-garde. Every collection starts with a creative exploration on a theme of personal or social import, expressed through artful silhouettes, custom made fabrics, hand-embroidery, original prints, and fine, organic fibres. Garments are both playful and sophisticated, making use of asymmetrical lines, contrasting fabrics, and whimsical details that delight the senses and speak to the wonder and magic of childhood.

“Infantium Victoria believes only the purest fibres should come into contact with a child’s skin. We are committed to strict adherence with the highest standards of manufacturing, using only organic cotton and low-impact dyes in 100 per cent GOTS certified factories. Every aspect of our supply chain—from fabrics to finishing—is mindfully considered for minimal environmental impact and our garments are 100 per cent cruelty-free, employing only plant-based materials in garment construction,” the company says.

An expert in draping, moulage, and flat pattern design, van den Heuvel is also the founder of d’andt, a Brussels-based pattern making atelier and consulting firm. At Infantium Victoria, van den Heuvel’s passion for heirloom quality children’s garments finds its full expression in playful, fashion-forward designs.

Since its foundation in 2014 by Julia Gaydina and Dinie van den Heuvel, Infantium Victoria specialises in high-end vegan childrenswear for boys and girls 0-16 and their parents, and has been numerously coveted by industry professionals. (SV)

Fibre2Fashion News Desk – India

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