Who: Tiger Shroff is a renowned Bollywood actor.
With: Mojostar, a joint venture of Kwan Entertainment and Dream Theatre, partners with top celebrities to co-create authentic, high-impact indigenous brands in lifestyle space.
USP: The brand aims to provide functional yet highly stylish clothing and accessories to fit the target consumer’s active lifestyles and captures its purpose and proposition to consumers through the tagline – “Ready to move”.
Collection: The brand has a youthful energy and celebrates movement in all forms – from martial arts to dance.
Price Points: Rs 1,000 – Rs 3,000
Available: Leading e-commerce platforms from June 2018 onwards
Tiger Shroff’s remarks: “I am a part of creating this brand and it feels great to be involved with everything and at every stage. This brand is a reflection of my identity and this is how I live. I love to be active through the day, which is why I want to wear something that is stylish, looks good, and yet gives me the freedom of uninhibited movement”, said Tiger Shroff.
Additional remarks: “There is a gap in the active wear market; in products for hyperactive young Indians. We find that traditional active wear brands have over specified the products, where as the young consumers want simplified functional products that offer great style,” said Abhishek Verma, CEO Mojostar. “Products that help you look amazing, are suited for multi-functional movement and are easy to maintain, is the need of this market. We at Prowl are committed to providing that.”
Fibre2Fashion News Desk – India