What: Sidharth Malhotra, Bollywood actor has been signed on as first ever Indian brand ambassador by Pepe Jeans India.
Why: Malhotra’s unique style, confidence and charisma makes him the perfect advocate for Pepe Jeans’s newest Spring Summer 18 campaign #MadeToCreate.
Pepe Jeans’ artists and customers were born or made to create in their own right, so the collection talks to them. The collection inspires everyone to experiment with fashion and create their own individual looks. Pepe Jeans Spring Summer 18 collection is now available at stores nationwide.
“Pepe Jeans today has evolved in to one of the coolest and most iconic denim brands in the world. We are happy to have Sidharth Malhotra become part of the Pepe Jeans brand heritage. Sidharth’s popularity, expressed affinity for the brand, powerful persona and youth connect brings a compelling energy to Pepe Jeans.” said Kavindra Mishra, MD, Pepe Jeans India.
Speaking on this association Sidharth Malhotra said, “Pepe Jeans is such a cool and iconic casualwear brand, and I am super excited to be the first Indian face of the Pepe Jeans brand legacy with this campaign. Denim has always been my go-to fashion essential and I have been a longtime fan of the brand.”
About Pepe Jeans:
Pepe Jeans London has been at the forefront of international denim-led fashion for the past 45 years, being able to create an internationally recognised brand with a unique strategy and reputation. This has been possible because of the brand’s commitment to create strong fashion led collections, the hottest multimedia marketing campaigns and the most exciting retail environments while remaining sincere to the Pepe Jeans DNA and in particular the roots in London’s Portobello Road. In India, Pepe Jeans is present across 218 EBOs, over 1,350 MBOs and 477 large format stores.
Fibre2Fashion News Desk – India