India : Jacqueline Fernandez is brand ambassador of Bella Casa

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What: Jacqueline Fernandez, Bollywood actress has been signed on as the brand ambassador of Bella Casa for a two-year period.

 

Why: With Bella Casa aggressively working towards increasing its visibility and distribution capabilities across the country, the association with Jacqueline Fernandez will allow the brand to enhance its market salience on a pan-India level.

 

Bytes: Speaking on the announcement, Saurav Gupta, CEO – Bella Casa, said, “The bed linen market in India is pegged at around Rs 13,000 crore at present and is expected to grow at a CAGR of 12 per cent annually. The ethnic fashion and apparel space has also witnessed a massive growth in demand for high-quality, stylish, yet affordable designer wear. We want to tap into these emerging business opportunities with our market-leading offerings. Bringing Jacqueline on board as our brand ambassador is perfectly in line with our growth strategy, as she personifies the style, trendiness, and elegance that Bella Casa as a brand stands for.”

 

Jacqueline Fernandez added, “Bella Casa has been setting benchmarks in the Indian home textile and ethnic fashion apparel industry when it comes to marrying design innovation and product quality with affordability. All of its offerings are created with an in-depth attention to detail, which is why more than 50 lakh Indians every year choose Bella Casa products. I am excited to be associated with the brand and am looking forward to representing its unique proposition to the Indian consumer base.”

 

About Bella Casa: Bella Casa Fashion & Retail Ltd manufactures and distributes trendy home textile products like bed sheets, quilts, and dohars under its brand “Bella Casa”, with its headquarter in the pink city of Jaipur. The company has a massive annual production capacity of 6 million pieces and has its products distributed across India through general trade, modern trade, and various digital platforms.

Listed on the Bombay Stock Exchange (BSE), Bella Casa has tie-ups with modern retailers in India, including Reliance retail, Lifestyle, Pantaloons, Maxx, HyperCity, D-Mart, and Metro, amongst others. The brand also has online presence through its associations with e-commerce companies like Flipkart, Amazon, HomeShop18, and Naaptol.com. Bella Casa has an offline retail network of 200 brand authorised wholesalers, through which it reaches out to around 4,000 retailers across the country. The brand also holds the licensing rights for Disney, Marvel, and Hallmark Design Collection in India.

 

 

Fibre2Fashion News Desk – India



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