What: Jacqueline Fernandez, Bollywood actress has been signed on as the brand ambassador of Bella Casa for a two-year period.
Bytes: Speaking on the announcement, Saurav Gupta, CEO – Bella Casa, said, “The bed linen market in India is pegged at around Rs 13,000 crore at present and is expected to grow at a CAGR of 12 per cent annually. The ethnic fashion and apparel space has also witnessed a massive growth in demand for high-quality, stylish, yet affordable designer wear. We want to tap into these emerging business opportunities with our market-leading offerings. Bringing Jacqueline on board as our brand ambassador is perfectly in line with our growth strategy, as she personifies the style, trendiness, and elegance that Bella Casa as a brand stands for.”
Listed on the Bombay Stock Exchange (BSE), Bella Casa has tie-ups with modern retailers in India, including Reliance retail, Lifestyle, Pantaloons, Maxx, HyperCity, D-Mart, and Metro, amongst others. The brand also has online presence through its associations with e-commerce companies like Flipkart, Amazon, HomeShop18, and Naaptol.com. Bella Casa has an offline retail network of 200 brand authorised wholesalers, through which it reaches out to around 4,000 retailers across the country. The brand also holds the licensing rights for Disney, Marvel, and Hallmark Design Collection in India.
Fibre2Fashion News Desk – India