India : Fashion brand Splash launches on Jabong


Landmark group brand Splash has been launched on Jabong, India’s leading online fashion destination. To mark the launch, Splash will feature the Spring Fabulous collection, with over 197 styles across both men and women categories. The theme for the Spring Fabulous collection is inspired by the 80s with colourful stripes playing a key influence.

The collection will consist of high octane colors of orange, lime and hot pink, acting as hues to slip into the summer mode. The mood of the collection is feminine and strong, making it a befitting choice across all occasions.

“The relationship with Jabong represents a powerful opportunity for Splash to expand its presence across India. E-commerce is a key channel that will help us increase our presence to our target audience. We are excited about our launch with Jabong and our confident that it will be a very fruitful for both of us,” Raza Beig, CEO – Splash, Iconic and Landmark International, fashion director – Landmark Group said.

“As a brand, Jabong carries a bold and youthful essence. With Splash now being a part of Jabong, the essence only gets stronger. The objective is to provide an elaborate portfolio of premium international brands for our fashion conscious customers,” Kalyan Kumar, chief merchandising officer- Jabong, said.

Splash has successfully positioned itself as a young and fashion-forward brand with its styles, textures, patterns, and designs standing as a strong testimony. It has created some of the biggest and most popular brand properties and events like Splash Calendar and Splash Fashion Show which have now become part of the social calendar of the region. (RR)

Fibre2Fashion News Desk – India

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