Location: Rajat Towers, 11th Main Road, Jayanagar, Bangalore
Area: 1600 sq ft
Product profile: The store houses the country’s 1st ‘Celio Club’ – a concept brand by Celio and offers a line of business and formal menswear. The ground floor of the store features a complete wardrobe for today’s men through four fashion lines – essentials, casual, denim and smart – including shoes and accessories. The first floor of the store houses the Celio Club section featuring collections of contemporary urban outfits like formal shirts and trousers, blazers and formal accessories as well as tailored suits.
Store design | Interiors & VM | Fixtures: Inspired by the Parisian design values of the brand, the store is designed using minimalistic settings using metal and wood for fittings and fixtures. The store has cement flooring and open architecture resembling a loft with rugged whitewashed brick wall to showcase the latest denim collection. The brand has also added subtle elements such as books, rugs, plants and cushions for vibrant yet comforting atmosphere at the store.
About the company: Founded in 1978, Celio is a French menswear brand that has become the leading men’s ready-to-wear brand in Europe and many other parts of the world. The brand is present in 60 countries with more than 1,100 stores. Celio carries the latest international range of casualwear, denimwear and smart workwear in India through more than 300 points of sale in exclusive stores, national chain stores, distributor and partner stores and leading ecommerce portals.
Fibre2Fashion News Desk – India