Location: VR Chennai, Chennai
Area: 1,300 sq ft
Product profile: The store showcases brand’s recently launched Autumn-Winter 2018 Collection, which includes salwar-kameez dupatta, ethnic mix n match kurtas, ready to stitch fabrics and a lot more. The store also has a separate section for Biba Girls collection.
About the company: Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Popular demand led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium indutva or ethnic and bridal wear segments, Biba joined hands with designers Manish Arora, Anju Modi and Rohit Bal. Biba products are available through 252 stores in 105 cities, apart from presence in retail chains like Shopper’s Stop, Lifestyle, Pantaloons and Central. Biba takes the total store count to 9 in Chennai and 15 in Tamil Nadu.
Fibre2Fashion News Desk – India